Business Owner Mentality
How many times you've heard it in Quixtar, "If you are an Esso owner, would you fill up your car from Exxon?"
They yap about McDonald through out the plan, except here! They won't say, "If you are a McDonalds owner, would you eat somewhere else?" Because you damn well would! Even if you’re a junk food junkie, you would!
McD is also iterated regarding franchise rule # 1 e.g. following the McDonald "system". No matter how big shot you are, you have to learn how to flip McD burgers they way they tell you to open franchise.
So not all business owners have to be "loyal to their own business", right? Am I missing some thing here?
Gas station is also a bad example. My friend owned Petro Canada. In Canada, you get very little profit from sales of Gas. Majority of profit comes from convenience items inside the station. It's really doesn’t matter much to fill up from his own station. He goes to other stations all the time! Its tax right off, he's a business owner :)
Some other examples:
- I can't always eat in my restaurant.
- Hotel owner don't always live in their hotel.
- Value Village (A used items shop) employees don't always buy from there. (Used crap)
- Max (24 hour convenience store) owner don't always buy from there. (Too expensive)
- Men who own feminine product business rarely use them :) Their wives may want to shop somewhere else too!
- Film producers don't watch only their movies .
- Many farmers can't survive only on their farm food.
- Software venders don't use their software exclusively.
- NFL owner pay to watch other sports too!