Why hide the products?
Products and services are life and blood of every business. What business is without them? But when I was in Quixtar, I remember products and catalogues were so badly hidden from prospects. Quixtar site is designed in such a way that nobody without a password can browse through the products. I think it's not an ethical business practice. Is it?
On the other hand, their mantra is they got the best products on the earth. If they have, show them to prospects. Show them the catalogue, and let the product's magic work.
If products are really that good, why hide them?