The 10 Big Lies of Multi-Level Marketing
The 10 Big Lies of Multi-Level Marketing
Another great article by Robert L. FitzPatrick. MLM is a sham, period. Just like 1 in every 100 republican is not blood thirsty for oil, one in 100 MLMer may not be a scammer. May be.
Lie #1: MLM is a business offering better opportunities for making large sums of money than all other conventional business and professional models.So here are the lies, truth is on Robert's page ;)
Lie #2: Network marketing is the most popular and effective new way to bring products to market. Consumers like to buy products on a one-to-one basis in the MLM model.
Lie #3: Eventually all products will be sold by MLM, a new form of marketing. Retail stores, shopping malls, catalogues and most forms of advertising will soon be rendered obsolete by MLM.
Lie #4: MLM is a new way of life that offers happiness and fulfillment. It is a means to attain all the good things in life.
Lie #5: MLM is a spiritual movement.
Lie #6: Success in MLM is easy. Friends and relatives are the natural prospects. Those who love and support you will become your lifetime customers.
Lie #7: You can do MLM in your spare time. As a business, it offers the greatest flexibility and personal freedom of time. A few hours a week can earn a significant supplemental income and may grow to a very large income making other work unnecessary
Lie #8. MLM is a positive, supportive new business that affirms the human spirit and personal freedom.
Lie #9. MLM is the best option for owning your own business and attaining real economic independence.
Lie #10: MLM is not a pyramid scheme because products are sold.
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